Webinar Follow-Up Best Practices that Will Turn Attendants into Paying Customers

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Are you wondering how to turn those who attended your webinar into paying customers? If so, you're not alone. It's a common challenge that many business owners face.

The good news is that there are several things you can do to increase the likelihood of turning webinar attendants into paying customers. From providing valuable follow-up content to offering discounts, there are some strategies you can use to increase conversions.

This article will share some of the best practices for webinar follow-up. By implementing these strategies, you'll be able to increase conversions and turn more webinar attendants into paying customers.

What is a Webinar?

A webinar is an online seminar that allows you to share information and connect with an audience in real time. It's the best way to build relationships, generate leads, and close sales. You can use Webinars to promote your products or services, establish yourself as an expert in your industry, or build relationships with customers and prospects.

Why is a Webinar Follow-up important?

A webinar follow-up is to continue the conversation with your attendees. It's also an opportunity to collect feedback, address any concerns, and ensure they're satisfied with their experience. There are several reasons why webinar follow up is important:

Continues the conversation with your attendees

During your webinar, you had the opportunity to share a lot of information and answer questions from your audience. But after the webinar is over, it's important to continue that conversation.

A follow-up email allows people who attended to ask questions or clarify any information that wasn't clear during the presentation. It also allows you to collect feedback, suggestions, and ideas from participants on how you can improve your webinar in the future.

Allows them to provide feedback

Suppose there were technical problems during your webinars, such as audio quality or video streaming issues. In that case, it is time to address them directly with attendees by sending out an email follow-up survey asking for feedback and suggestions. So that the next time, everything goes better for everyone.

Share additional resources or information that may be of interest to your attendees

It's always nice to give people something extra once they've taken part in one of your webinars— whether it's a free subscription to an online resource like an e-course or video series or a discount code for another product or service they might find helpful (if applicable). Make sure to let them know this is something they should look out for in their email inbox by including it at the end of your webinar or in your follow-up.

Helps build and solidify relationships with your attendees

The personal touch of a follow-up email helps you build relationships with your attendees. By sending a follow-up email, you're showing that you care about their experience and want to hear their thoughts on how to improve things in the future. These types of relationship-building interactions will help keep people engaged and interested in what you have to say, which is essential for growing your business.

Reinforces your webinar's value and ensures happy attendees

A follow-up email is also an opportunity to remind attendees how beneficial your webinar was and ensure they had a good time.

In your email, you can include additional resources they can use to further their learning or provide a summary of key takeaways from the webinar. It helps to ensure that your attendees feel like they got something out of the experience and are more likely to return for more in the future.

What makes your Webinar unique?

A webinar is a great way to share information with a group of people. Ensure you have a hook if you want people to attend and take action during the webinar. Your hook should be something that makes your webinar unique. It should also be something that makes it worth attendees' while to attend.

The hook could be an exclusive discount, free shipping on orders, or even a bonus they can only get if they attend the webinar.

Best Practices for a Successful Webinar Follow-up

Here are some tips for a webinar follow-up best practices that will turn attendants into paying customers:

  • Send a follow-up email. A few minutes after the webinar ends, email all attendees with the recording details and any other resources you promised to share. It helps people who miss the live event or want to review it later.
  • Create a landing page. After your webinar, create a landing page with all relevant information from the presentation and encourage people to subscribe for updates or register for another webinar in the future. It will help you build an audience for future events and keep them engaged with your brand.
  • Host a live Q&A. Allow attendees to ask questions and get clarification on anything they didn't understand during the webinar. You can do this via email, social media, or a post-webinar survey. It will help you identify areas where you need to improve your content and show attendees that you're invested in their success.
  • Conduct surveys. Use surveys to gather feedback from attendees on what they liked/disliked about the webinar, what topics they'd like covered in future webinars, etc.
  • Offer discounts or coupons. Offer webinar attendees exclusive discounts or coupons to incentivize them to buy your products or services. It is a great way to boost sales and conversions.
  • Run a contest. A contest is another great way to engage attendees after your webinar has ended. You can offer free products, services, or even cash prizes! The best part about running a contest is that it doesn't cost anything but time (and maybe some advertising).
  • Promote future events. Use your follow-up email and landing page to promote future events, such as another webinar, an in-person event, or even a content piece (e.g., an ebook).
  • Get social. Engage with attendees on social media after the webinar. Share critical takeaways, run a contest, or thank participants for attending.
  • Provide additional resources. Send attendees follow-up content, such as an ebook or whitepaper, to further educate them on your products or services. You can include links to this content in your follow-up email or landing page.
  • Conduct post-webinar interviews. Have someone on your team conduct post-webinar interviews with attendees to get their feedback and insights.

Benefits of a Webinar Follow-up

There are several benefits of following up with webinar attendees. By sending post-webinar content and offers, you can:

  • Increase conversions. By sending follow-up emails, you can increase the likelihood of converting webinar attendees into paying customers.
  • Build relationships. Follow-up emails allow you to build relationships with potential customers. You can build yourself as an expert in your industry by providing valuable information and offering helpful advice.
  • Generate repeat business. Providing valuable follow-up content can generate repeat business from webinar attendees. They may be more likely to register for future webinars or purchase your products and services.
  • Improve customer satisfaction. By following up with attendees, you can ensure that they are satisfied with the information they received during the webinar. It can help improve loyalty and customer satisfaction.

Final Thoughts

To summarize, the best practices for following up with webinar attendees are to send a personalized email, reach out within 24 hours, and deliver on the promises made during the webinar. These simple steps will help build trust and credibility with attendees, ultimately leading to more paying customers. (Related: Webinar Landing Page: Best Practices to Get More Attendees)

About the Author

I have been in the 'online business' space since 2009 when I started an eCommerce business selling motorcycle parts (sold in 2012). Since then I have owned and operated several successful online business (and had a fair share of failures), along with owning offline home services businesses. Currently my focus is online businesses that are profitable with paid traffic. As a 'self employed individual' I do not use Linkedin, but you can connect with my on my personal instagram and youtube which largely revolve around my mountain biking passion!