Moosend vs. MailChimp: Which One is Easier for Effective Email Marketing?

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An email can be well-delivered or blocked — depending on the email marketing service you use. Because of this, it is imperative to choose the right marketing automation platform. However, in many cases, ease of use is a deal breaker when choosing a marketing automation platform — if it's difficult to use, you'll be frustrated, and you'll regret selecting it. In light of that, we're comparing two leading players in the marketing automation game: Mailchimp and Moosend.

Both offer email templates, automated workflows, and email funnels to help improve customer communications. So, choosing the right tool that is easier to use can be difficult when there are so many similarities between them. But, hopefully, by the end of this comparison, you will be able to tell which (if either) meets your requirements.

Moosend vs. MailChimp

But first, we'll discuss the most important points of each tool, followed by the difference of the two in every given aspect.

Moosend Overview

You can easily create, monitor, and manage your email marketing campaigns with Moosend — a powerful and easy-to-use email marketing automation solution. Founded in 2011 by Yannis Psarras and Panos Melissaropoulos, Moosend is headquartered in London, England, and provides services for:

  • Advertising agencies
  • eCommerce companies
  • Publishers
  • Travel companies
  • Non-profit organizations

User-friendly features and ease of use are the hallmarks of the brand. The best feature of Moosend is its scalability, which provides a pay-as-you-grow model. There are also detailed webinars, video tutorials, and multiple support modes available to help beginners understand marketing messages. You can contact the service provider via email, live chat, or phone if you have any questions.

MailChimp Overview

A leading name in email marketing, the company is based in Atlanta. With more than 20 years in the industry, MailChimp provides more than just email services. For startups and growing companies, they provide a complete suite of growth tools. (Related: Flodesk vs. MailChimp: Which One is Best for Email Marketing?)

Approximately a billion emails are sent per month through MailChimp. The company caters to a variety of clientele, including:

  • Marketers
  • Startups
  • B2B and B2C companies
  • Non-profit and charity
  • Content creators
  • Freelancers and more

With its analytics and other tools, you can engage prospects and customers, pitch your products and services, and convert leads into paying customers.

Emails Creation

First, we will compare the two in terms of emails creations.


With Moosend, you can design emails seamlessly with stock photos, Google Drive, Giphy, Facebook, Instagram, and Dropbox. Customizability features are another perk designed to maximize engagement without needing a custom build. In addition to 'Essential Personalization' for campaign customization, 'Conditional Blocks' allows campaigns to be dynamic, and 'Product Recommendations' helps increase sales.

With such an intuitive editor, you can even suggest products based on the weather in subscribers' locations. Countdown timers, campaign scheduling, custom fonts, design history, and custom fonts are some of the bonus features.


Comparatively, Mailchimp's user interface is more traditional and easy to navigate. Select the 'Design Email' button in the content section and choose from various layouts, themes, saved templates, campaigns, or code your own.

Start by adding content, dragging blocks, dropping them where you like, and editing styles to publish your email. Using your Mailchimp account, you can link a Facebook or Instagram business account, which allows you to submit photos to your email campaigns without having to open multiple tabs.

Winner: Moosend wins in the Moosend vs. Mailchimp debate on easy usage because its website and layout are easy-to-navigate.

Email List Management

Let's compare the two in this category.


With Moosend, you can segment your email list based on demographics like age and gender. By using advanced segmentation options, you can break your lists according to whether visitors viewed a product, made a purchase, or abandoned their basket.

Email segmentation has taken to a whole new level with Moosend! It allows you to segment your list based on whether recipients responded to all of your emails, opened specific emails, clicked on links, or did not respond at all. There is now a weather-based segmentation option in Moosend! Using this unique feature, you can send weather-specific content. No matter where your audience is located or the climate, you can send them automated product suggestions.


With Mailchimp, you can create segments based on your contacts' actions for precise targeting, ensuring neat and easy list organization. With this platform, you can clean your email list by deleting contacts who aren't interested in your messages. Using one of Mailchimp's supported eCommerce store builders, you can segment your list based on product views and purchases.

The list of subscribers on Mailchimp can be sorted by status categories, such as Ongoing, Draft, and Completed, as well as type categories, such as Emails, Automations, Landing Pages, Postcards, Social Posts, and Ads.

Winner: Moosend only offers regular campaigns, while Mailchimp offers both automated and plain-text campaigns. Mailchimp wins the battle because of its advanced features, while Moosend's list management is relatively basic.

Reporting and Analytics

Which one is better with regard to reporting and analytics? Let's figure it out.


You can see how your campaigns are performing from a bird's eye view on Moosend. With this tool, marketers can identify high-engagement locations, check users' devices, and share reports with their teams. In addition, its functionality to check customer behavior via 'Recipient Activity' is extremely useful. Furthermore, you will be able to gather statistics about how effective your email links are. For a better understanding of your contacts' audience, you may also track and interpret their clicks, stops, and scrolls.


With Mailchimp's Audience Analytics Dashboard, you can track client data, observe trends, and take action based on them. You can observe what's working well in real time by checking the statistics.

In addition to reporting on growth, engagement, and revenue, Mailchimp can also help you analyze your marketing efforts. It is easy to compare your results with your competitors by viewing the number of recipients who clicked on your email links, bought anything, or downloaded something. While traveling, you can access all your Mailchimp data and reports with its mobile application.

Winner: Moosend stands out thanks to a highly visual and intuitive analytics interface that provides detailed insights quickly. In addition, Mailchimp's interface is quite outdated, and it needs to be improved.


Let's compare the two in this category.


With this feature, you can automate marketing tasks, so you don't miss anything. Email automation by Moosend saves you time, increases effectiveness, and helps you achieve your goals faster.

Based on its unique filters, such as interest areas, upsell or cross-sell opportunities, and repetitive buying reminders, Moosend tops the list for best automation features. It only takes a few clicks to set it up. You only need to select the triggers and conditional filters. This platform comes with 18 pre-made automation workflows called 'recipes' that you can start using right away.


Mailchimp offers relatively straightforward marketing automation features for marketers. When a recipient signs up, is tagged, shares an email on Facebook, or participates in a survey, you can automatically send them an email. Similar to Moosend, automated messages can be triggered by user activity, events, or selected dates. However, Mailchimp only offers 15 pre-designed automation workflows under the 'Automated' tab.

Winner: Marketers will appreciate the visually appealing automation builder on Moosend. Also, Moosend offers many templates, making it the category's winner.

A/B Testing

Which one is better in this category? Let's figure it out.


You can design two campaigns in Moosend and launch them right away or plan them for later. And to create the material, you can use the Moosend campaign editor or an external HTML source. Popular campaigns will be sent to a broad audience. A/B campaigns can be configured with Moosend in two different ways:

  • Campaign: number of unique opens
  • Campaign: number of unique clicks


Mailchimp recommends A/B testing if you have a list of at least 5,000 subscribers. Even with a smaller list, you can still conduct the tests to determine which method of communication is most effective. All Mailchimp features can be tested, including preheaders, subject lines, calls-to-action, images, and send times.

Winner: Mailchimp wins the debate between Moosend and Mailchimp since it allows you to test three versions of your campaign, whereas Moosend offers only two. You can also test up to eight different campaign variations using Mailchimp's Multivariate testing functionality.


Let’s see which of the two email marketing platforms is more cost-effective.


Moosend pricing plans are very affordable on this front. Beginners and newbies had access to a free plan with up to 1000 subscribers, but the service was discontinued in January 2022.

As of now, Moosend offers two paid plans, the Pro plan, and the Enterprise/Custom plan, as well as a 30-day free trial of all premium features. Below is a snapshot of Moosend's current pricing.


For small to large businesses, the brand offers comprehensive solutions that are simple to use. You can sign up for a free account with up to 2,000 contacts and one audience. The price increases as the number of contacts increases.

Additionally, you can send 10 times as many emails as the number of contacts on your list every month. You can purchase credits separately from Mailchimp if you're afraid of overpaying or are infrequently sending mail.

Winner: Compared to Mailchimp, which offers several segmented plans, Moosend offers more uncomplicated and straightforward pricing. So, in case of simplicity, Moosend wins here.


With thousands of integrations, great features of list management, email broadcasts, templates, and ever-free plan and A/B testing, Mailchimp scores well. It is a great email service provider for beginners & newbies.

However, Moosend excels in its user interface, automation capabilities, forms, landing pages, and deliverability rate. Since its launch, Moosend's brand has been built on a simple, user-friendly interface that anyone can easily utilize. So, if you're looking for easy-to-use automation software with effective features, Moosend is your go-to tool!

About the Author

I have been in the 'online business' space since 2009 when I started an eCommerce business selling motorcycle parts (sold in 2012). Since then I have owned and operated several successful online business (and had a fair share of failures), along with owning offline home services businesses. Currently my focus is online businesses that are profitable with paid traffic. As a 'self employed individual' I do not use Linkedin, but you can connect with my on my personal instagram and youtube which largely revolve around my mountain biking passion!