Websites contain optional forms that users must fill out. Users may purposely submit incorrect email addresses during this fill-out process or mistakenly. This is where email validation comes in. A software called email validation looks for potential spam and email address inconsistencies before they tarnish your domain reputation.
So how can you use email address validation to step up your email marketing?
Email address validation helps improve the email marketing game by improving conversion, bounce, and click-through rates. It also helps keep and boost a sender's reputation. Not only that, but the sender's email list is clean and more organized, leading to fewer email marketing costs.
Success in email marketing depends on high-quality data. Your data quality will be shown through the validation of an email list. High quality indicates that you are moving in the correct direction. However, if you notice a significant amount of returned-to-sender addresses, you know that things need to be improved. Here's all about how to step up your email marketing with address validation.
How to Use Email Validation to Better your Email Marketing
Best practices for email marketing include email validation. This is due to the difficulty in preserving a positive reputation and a positive working relationship with ISPs and email providers. Email validation checks to see if an email list address is deliverable and trustworthy. Any syntax problems are caught by a quick process.
It verifies that a specific email address is registered with a reputable site. This increases the effectiveness of your email marketing and aids in cleaning up your list as well as protecting you as a sender. Once anyone subscribes to your email list, you can validate their address using the verification tools.
This way, you'll be able to determine whether the email is legitimate and secure to use or is spam.
1. Use an Email Validation Software
The most effective technique to determine whether an email address on your email list is valid is email validation software. Utilizing a verification tool makes it easy to quickly verify email addresses.
Here are a few:
Others worth mentioning are Leadfoxy, Neverbounce, Verifalia, Debounce, Deliverability, and EmailChecker. What makes these great is that they often have daily free credits that senders can use.
2. Send a Server Ping
This is another useful way to validate an email address on your email list. You simply need to ping the mail server to confirm the validity of the address. Keep in mind that this strategy is time-consuming, even if it has the potential to be accurate.
3. Send a Sample Email
Although the least favorite, sending a sample email to the given address is another way to validate an email address. While this approach is the simplest, you should avoid using it if you have many emails to check.
The reason being the accuracy is not the best. Sending an email to a nonexistent or invalid address means the email will likely bounce back, notifying you that the email address doesn't exist. Either that or your email could not be delivered.
The four key stages or phases of the email validation process are:
The validation of syntax refers to spell checks and ensuring that the construction of the email address is valid. Verifying a domain's existence has to do with checking whether the domain name exists. This domain name is what comes after @.
The third step checks whether there is a mail server behind the domain name. If there is no mail server, there is no email address. This is done by querying the DNS records of the domain. The main important step is the last one, the mailbox verification. An SMTP connection has to be opened to complete this final step.
How Will Address Validation Step Up Your Email Marketing?
Suppose you're wondering how any of the above mentioned ways would step up your email marketing game. In that case, address validation can help step up your email marketing in several ways.
Your IP reputation will get damaged if you frequently send marketing emails to emails that bounce back. This suggests they are invalid, don't meet the criteria, no longer exist, and so forth. This essentially indicates that as soon as your IP reputation is damaged, users will begin receiving your emails in their spam bin rather than their inbox, which is not something you want.
This implies that the likelihood of consumers actually viewing the emails is very low. Once address validation is used, you can keep a positive IP reputation by sending campaigns exclusively to genuine email addresses. When you regularly use email validation programs in your email marketing, it helps keep a strong sender reputation and consequently upholds a high sender reputation.
It increases your email deliverability because you are sure the remaining recipients can receive emails once you have verified the email addresses. The email verification findings are in-depth. They let you know which addresses are undeliverable, nonexistent, etc. With this knowledge, you can omit addresses that offer no guarantee of a secure delivery.
Email validation also completely removes hard bounces, which occur when emails are sent to addresses that no longer exist, are made up, etc. Keep in mind that it is best to avoid a high bounce. This is because a high rate may cause you to lose your sender reputation or possibly be blacklisted.
Your email marketing expenses drop as a result. It's simple. It is less expensive because there are fewer emails to keep and send messages to as a result of removing invalid emails. It serves no purpose to store these emails because they don't contribute anything.
Final Thoughts
As can be seen, email marketing is quite important and won't be going anywhere anytime soon. That is why email validation is important to ensure your success. Email validation has many benefits, ultimately ensuring you keep your subscribers and even get more. Many address validation tools can be used.
Ready to succeed in email marketing and avoid crucial mistakes? Read 10 Costly Email Marketing Mistakes to Avoid)