In the dynamic world of digital marketing, scoring sales calls through platforms like Facebook and Google Ads is a win. But what about the frustration of high no-show rates? We get it – your advertising dollars and precious time are on the line. Fear not! This blog post unveils five potent strategies to not only attract leads but ensure they show up for those crucial sales calls.
The No-show Predicament in Paid Advertising:
Picture this: your digital ads are performing well, leads are pouring in, but a significant chunk of scheduled sales calls ends up as no-shows. It’s frustrating sitting around waiting for people that only no-show, and it’s further compounded by the sheer volume of calls that are schedule.
And if you’re dealing with a high no-show rate, your ads actually aren’t performing well.
Strategies to Combat No-shows Head-On:
Let’s jump into. I’ll move through these from easiest to implement. My favor though is #4.
- Strategically Follow-up. This may seem basic; but craft SMS reminders that not only remind but also build excitement for the impending sales call. Timing and content are key – make sure your messages hit the sweet spot.
- Make a manual call: Break through the digital noise with a personal touch. As soon as they schedule give them a call for a quick 2 min verbal chat. You just want to get them on the phone so they know there is someone personally vested in this, and possibly qualify them a bit more. Cancel anyone that won’t communicate, or isn’t qualified.
- Token Commitment: Introduce a nominal fee for the scheduled sales call. It’s not about revenue; it’s about commitment. This small financial investment weeds out less serious leads and ensures that those who proceed are genuinely interested. This could be positioned as a strategy call of $$$ value for only $9. Or $1. The amount doesn’t matter, you just want them to have a little skin in the game and show higher level of intent.
- Convert only when they attend call: If you’re at this blog post, you’re probably running ads for sales calls and triggering a conversion event when someone schedules. That’s simple. The problem is Facebook doesn’t know who actually attends. It’s not the easiest to do, but you can setup a method that conversion event is only triggered when the user attends the scheduled call. This will help facebook optimize for only those that have enough intent to attend.
- From Scheduled Call to Customer:Take it a step further – consider triggering a conversion only when the scheduled call results in a paying customer. It’s not just about leads; it’s about the bottom line impact of your digital advertising efforts. Although optimal, this is really only practical if you are getting a high enough level of customer conversions that the ads platforms will get suitable sample size.
On that note;
Your sales calls deserve an audience, and these strategies are your ticket to minimizing no-shows, optimizing your adspend, and making your digital advertising efforts truly impactful.